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Lead Story
Sponsorship & Business

F1 Teams Are Running Sponsorship Like Hospitality Businesses. It's Changing What Deals Look Like.

The line between a title sponsor and a hospitality client has blurred so much that most F1 teams now price and structure deals as integrated packages where track-side entertaining is the hidden margin driver.

Drew MadoffMay 8, 20265 min read

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F1 Teams Are Running Sponsorship Like Hospitality Businesses. It's Changing What Deals Look Like.Sponsorship & Business

F1 Teams Are Running Sponsorship Like Hospitality Businesses. It's Changing What Deals Look Like.

The line between a title sponsor and a hospitality client has blurred so much that most F1 teams now price...

Drew MadoffMay 8, 20265 min read

The Paddock Briefing — Motorsports business intelligence, weekly. Free.